Privacy Policy

Introduction

At BMW, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, use our services, or interact with our brand. We believe in transparency and want you to understand how your personal data is handled when you engage with BMW.

This policy applies to all BMW websites, mobile applications, services, and any other digital platforms operated by BMW Group. By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you register on our website, request information about our vehicles, schedule a test drive, or contact us for customer service. This may include your name, email address, phone number, mailing address, and preferences regarding our products and services.

Vehicle and Usage Data

When you use BMW ConnectedDrive services or interact with our connected vehicles, we may collect information about your vehicle's performance, location data, driving patterns, and usage of in-vehicle features. This data helps us improve our products and provide personalized services.

Technical Information

We automatically collect certain technical information when you visit our websites or use our mobile applications. This includes your IP address, browser type, device information, operating system, and website usage patterns through cookies and similar technologies.

How We Use Your Information

We use the information we collect for various purposes, including providing and improving our products and services, communicating with you about BMW vehicles and services, processing transactions, and ensuring the security of our systems. Your data helps us personalize your BMW experience and develop new features and services.

We may also use your information to send you marketing communications about new BMW models, special offers, and events that may interest you. You can opt out of these communications at any time by following the unsubscribe instructions in our emails or contacting us directly.

Information Sharing and Disclosure

BMW does not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information with authorized BMW dealers, service partners, and suppliers who assist us in providing services to you. These parties are contractually obligated to maintain the confidentiality of your information.

We may also disclose your information when required by law, to protect our rights or safety, or in connection with a business transaction such as a merger or acquisition. In such cases, we will ensure that your privacy rights are protected according to applicable laws.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. Cookies are small text files stored on your device that help us remember your preferences and improve our services. You can control cookie settings through your browser preferences.

We use essential cookies for website functionality, performance cookies to analyze usage, and marketing cookies to provide relevant advertisements. You can choose to accept or decline non-essential cookies, though some features of our website may not function properly without them.

Data Security

BMW implements robust security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. We use industry-standard encryption protocols, secure servers, and regular security assessments to safeguard your data. Our security practices are regularly reviewed and updated to address emerging threats.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We continuously work to improve our security measures, but we cannot guarantee absolute security of your information.

Your Rights and Choices

You have several rights regarding your personal information, including the right to access, update, or delete your personal data. You can request a copy of the information we have about you, correct any inaccuracies, or ask us to delete your information in certain circumstances. You also have the right to object to or restrict certain processing of your data.

To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law. You may also have the right to file a complaint with a data protection authority if you believe we have not handled your personal information appropriately.

International Data Transfers

BMW is a global company, and your personal information may be transferred to and processed in countries other than your own. We ensure that such transfers are conducted in accordance with applicable data protection laws and that appropriate safeguards are in place to protect your information.

Children's Privacy

Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete such information promptly.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the effective date. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Contact Us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at: